INTRO
Case studies are sales assets. They fail when they read like award submissions or invent ROI. Here is the structure I use on this site — and what buyers actually scan.
What buyers scan in 30 seconds
Is this my industry or problem? What was your role? Is there a live URL? What stack? What should I do next?
If those answers are buried, they bounce to a competitor with a clearer page.
Structure that works
Context → constraints → approach → architecture notes → outcome (honest) → attribution → related work → discuss CTA.
Evolvo employment work is labeled. Independent builds are labeled. That honesty converts better than inflated ownership.
SEO side benefit
Unique titles/descriptions per case help industry queries (`fintech Next.js`, `healthcare admin`). Internal links to services and sibling cases spread equity.
Do not mass-produce thin project stubs — six deep cases beat fifty empty pages.
KEY TAKEAWAYS
“Answer fit questions above the fold.”
- 02
Never fake metrics or ownership.
- 03
End with a single discuss CTA.
CONCLUSION
Closing thought
Want a case study rewritten for conversion? Start from Projects, then Contact with the URL that underperforms.
CONTINUE
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