INTRO
A pretty catalog is not a store. In Pakistan, COD and confirmation workflows decide revenue. This article pairs with my COD checkout patterns piece and the Naaz Wears case study posture.
Storefront priorities
Fast PLP/PDP on mobile, clear size/stock states, and trust cues that are honest — not fake scarcity timers.
Use Next.js for SEO on category/product URLs; keep checkout steps explicit.
Ops is part of MVP
Order status, confirm/cancel, courier notes, and refunds need an admin path. Ignoring ops creates WhatsApp chaos that no theme fixes.
Integrate only the payment or courier APIs you will staff.
Custom Next.js vs hosted platforms
Hosted platforms win when your process is standard. Custom Next.js wins when COD exceptions and brand UX are the edge — and you accept ownership.
I help decide buy-vs-build rather than always selling custom.
KEY TAKEAWAYS
“COD ops belong in scope.”
- 02
Mobile LCP matters for browse-to-order.
- 03
Choose custom only when templates block the edge.
CONCLUSION
Closing thought
Planning a PK storefront? Send catalog size + COD process via Contact — or read the COD patterns article first.
CONTINUE
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